Refreshed, SEO-driven web content

Challenge

A local independent veterinary practice based in Leicester, Greg’s Veterinary Clinic, needed a new look. They asked Connected Vet to help them create a seriously slick website with refreshed content that would encourage a higher volume of visitors.

Solution

We created a new website, eliminating excess pages and making navigation simple for users. A responsive template meant that users could easily browse the site on mobile devices and tablets. We also added clear calls to action based on our knowledge of vet customers’ online behaviour.

Using refreshed content with an abundance of long-tail keywords, we helped Greg’s Veterinary Clinic attract new visitors and keep their attention.

Crucially, through publishing three news stories per month on the vet site, Google recognised our regular updates, which then boosted search rankings exponentially.

Results

User sessions leapt by 346% YOY and a surge of 425% in page views resulted in a huge boost of web traffic to Greg’s Veterinary Clinic. With a 302% increase in visitors YOY, the site reached new levels of popularity and visibility.

“Bringing on an agency to work with us on improving our digital presence has paid dividends for us a business. Connected Vet built us a simplified, SEO friendly website and we have seen some great results in terms of new registrations. Alongside the website, we have been working with them on our monthly email communications and our email open rate in April was a phenomenal 40.26%. We are excited to see what the future will bring working alongside Connected Vet.”

- Greg Toth, Head Vet.