How Google Ads can drive your business forward

The Challenge

Our client had managed Google Ads themselves and results had not met expectations with the costs involved.  Increasing awareness, website visits and most importantly acquiring new patients and the appointment of bookings in a heavily competitive market was a critical element of their marketing strategy.

The Approach 

Following a website redesign by Connected Vet, we created a new Google Ads account that was strategically set to meet the client’s goals. We ensured location targeting was in place to reach only their target audience. Following keyword research we identified and bid on geo-targeted, long tail and highly relevant keyword phrases to promote each of the services the practise offered while ensuring cost-effectiveness was maintained using this advertising platform. Optimisation on an ongoing weekly monitor and maintenance timeframe ensured maximum exposure of ads in top ad positioning while retaining low cost per clicks, averaging £1.10.

Results

We increased average ad positioning from position 4-6 to position 2.

Generated quality leads to the practise which led to the high number of conversions.

Outperforming competitors in search results in top of ad positioning, impressions and overall outranking share. This includes vets-now.co.uk and vets4pets.com. 

In the past 12 months we have received;

• 3k clicks on ads
• 902 conversions made up of
  • 556 calls to the practice
  • 249 Book An Appointment
  • 54 New Registrations Forms
  • 43 Sign Up to newsletters
• Conversion Rate of 35%
• Cost Per conversion of £3.70

Get in touch with us today, to see how we can help you drive your veterinary business forward.