How we helped Vets on The Park increase their Facebook presence

Challenge:

Veterinary practice Vets On The Park asked us to help them manage their Facebook page & content. They had been posting sporadically themselves, but were unable to upkeep a regular posting schedule on a monthly basis that incorporated seasonal themes or that drove people through to their website.

They were looking for a solution that would enable them to be confident that their Facebook page would be populated on a regular basis to drive engagement, grow their following & act as a key source of traffic to their website.

Solution:

Connected Vet introduced a monthly social media package that included 10 Facebook posts per month.

The creation of a structured monthly content plan that incorporated a mixture of engagement driving & commercially focused posts was implemented at the beginning of this year. We leveraged content from the website, shared relevant news & topics for pet owners, utilised a mixture of content forms to increase engagement & included clear CTAs when pushing traffic to the website to aid conversions.

Result:

Following our input to the social media content, we have seen the following results:

• Organic reach has grown by over 217% YoY
• Number of engaged users has increased by over 106% YoY
• Impressions have increased by over 64% YoY
• In 9 months we have grown our Facebook page likes by 62
• In 9 months we have driven 249 sessions on the website via Facebook

Do you need help with your social media? Get in touch with our team of experts to find out more about our monthly packages on offer.